TRAVEL CONTENT MARKETING THAT ATTRACTS CLIENTS
BESPOKE CONTENT MARKETING DESIGNED TO ATTRACT YOUR IDEAL CLIENTELE
Your travel business has a unique edge over other industries and the big OTAs. By blending emotionally charged storytelling and your firsthand experience, your content marketing will beat AI and agency work that does not specialize in helping travel and tourism brands like yours. Beach Bum Travel SEO, like you, has the experience to craft expert content marketing strategies and content that captures the emotional hook your clients need to move them to a logical and converting action.
TRAVEL, TOURISM, AND HOSPITALITY CONTENT MARKETING SERVICES
Articles & Blog Posts for SEO and Inbound Marketing Strategies
Content is the backbone of your brand’s marketing. SEO, AI, and every other marketing platform rely on content. Articles and blog posts create expertise and build trust, demonstrating you are the expert.
Expert Crafted Website Copy
Your travel and tourism website is your digital storefront. Each page must be crafted to give the reader and search engines the information they need and move them to a converting action. We help craft website copy that tells your story and converts clients.
Strategic Content Refreshes to Capture Attention
Your customers change as fast as the search engines do. Do not let stale website and email copy keep you from getting your clients excited to travel with you. We research, strategize. And write the perfect content to keep your messaging up to date.
Email Content, Social Media Content, and More
Your clients may not be actively looking for a vacation. Keeping top of mind with expert-crafted social media captions, solid email newsletters, and marketing strategies will keep your potential and returning clients in the sales funnel longer.
HOW WORKING WITH US CAN HELP BUILD YOUR TRAVEL BRAND
Travel, tourism, and hospitality companies, much like your own, spend large amounts of their budget on agencies with a big name and few results. We are a smaller, boutique agency that understands the needs of premium and luxury brands. Your clientele needs a certain level of sophistication that we can provide. We understand travel versus vacation. Experience versus boring. How logic and emotion play together to help your clients discover your brand is what they’ve been missing.
- Nearly a decade of SEO and digital marketing experience at the agency level.
- Experience working with premium and luxury brands. We understand how they work.
- With previous experience as a travel advisor, we talk the talk.
- We are boutique. You don’t work with a junior account handler, you work with the experts.
OUR PROCESS THAT HELPS YOUR TRAVEL, TOURISM, AND HOSPITALITY BRAND’S VISIBILITY
We value your business as much as our own. Our goal is to be your genuine partner, not just a contractor, and become an extension of your brand’s voice. This partnership mentality guides our entire approach to content marketing and copywriting. From our initial strategy session to reviewing your campaign results, we dedicate ourselves to providing every client with the personalized attention and compelling content they deserve.
Discovery & Brief
Much like travel, our discovery phase is about exploring your business, immersing ourselves in your culture, and learning what makes your brand the choice for discerning travelers.
Research
Your brand and market have multiple facets that contribute to your success. Our research explores your site, market, clients, and competitors to find the perfect mix to help your business succeed.
Strategy
Your content marketing strategy maps out how, when, and where content is published and distributed. We help your content get found across different platforms and create multiple content pieces from each idea.
Writing, Publishing, & Distribution
Your content is expertly written. We will publish content to your websites, email platform, and social media.
Report
We track various metrics, from discovery to conversion. Each point helps us determine where content may fall off and where we should pivot.
Scale or Pivot
Each quarter, after analyzing your report, we will recommend whether the strategy should stay the course, pivot to address losses, or scale to increase overall reach and potentially generate more client leads.
CONTENT MARKETING FAQS
We create an editorial calendar to help build funnels that capture potential clients and customers at each stage of the marketing funnel and buyer’s journey. We will provide the calendar with your strategy for review.
We will create content and pivot as needed. We understand natural and man-made issues can create a content nightmare. We will help create messaging for destination issues. Additionally, we will redesign the strategy.
Part of our content strategy is distribution. We will repurpose content to help reach customers over multiple platforms. Each part of the strategy is covered under your hourly rate.
We research your brand. A human writes every piece of content, and it matches your brand’s style guide. We believe in human connection. AI cannot connect on an emotional level with a person.
While we research niche destinations and accommodations, any information you have will help. You are the expert, and your insight is invaluable.
We will help segment email lists. Effective email and content marketing is sending the right message to the right person, at the right time.
Email marketing goes beyond welcome and transactional communications. Email lists are your owned audience. Nurturing your email list with valuable newsletters, offers, and other communications keeps you front of mind and a strong option when they are ready to book their next vacation.
We follow travel trends and incorporate your styleguides and voice in each piece of content. We craft your content to match your messaging. We will not jump on trends to gain vanity metrics. Content must be strategic and valuable.
READY TO TRANSFORM YOUR DIGITAL PRESENCE?
Schedule a free consultation to discuss potential strategies and tactics to help your travel business grow. See how our professional travel marketing solutions are perfect for your business. And if we don’t vibe, we part ways with no hard feelings or scammy sales tactics.